Bonin Bough

    HACKONOMY 2.0

    Get inspired by one of the world’s most forward thinking marketing innovators, former brand leader at PepsiCo, and host of CNBC’s Cleveland Hustles. 

    Nancy Harhut

    5 SECRETS TO PERSUASIVE CONTENT THAT WILL BLOW YOUR MIND

    Need your content to convince people? Gain your competitive advantage by writing to hack people’s brains.

    Michael Barber

    FRICTION: IT’S ALL THAT MATTERS

    Learn how to spot friction in your marketing and customer experiences and get tools to help reduce the friction within your organization.

    Melanie Deziel

    THE ONE CONTENT KPI WE SHOULD ALL BE OPTIMIZING FOR

    It’s time we start optimizing our content for a more foundational goal. We need content built to earn our audience’s trust, and this session will show you how.

    Ravi Yada

    BEHAVIORAL ANALYTICS: STOP GUESSING. GET CLARITY.

    Learn why behavioral analytics are essential to optimizing your user experience, which tools you should be leveraging, and how to combine it all to hit your goals.