Why Attend
Are you ready to master your craft and inspire growth within your organization? Whether you’re a seasoned pro or just starting out, the MADS conference is your must-attend event of the year for ideas, inspiration, and practical tips to apply to your work.
Take a look at all the reasons to join us in San Diego this October for an epic marketing event!
Get Actionable Takeaways
We’re hard at work developing the 2024 agenda and we’ll have it posted in the spring. Interested in learning more about the sessions and speakers you’ll find at MADS?
Learn new ideas you can implement immediately to address your top challenges. The MADS conference program will help you:
- Improve marketing ROI: Uncover new tools to measure, optimize, and demonstrate the impact of marketing efforts on business outcomes.
- Understand customer behavior: Find advanced methods for collecting, analyzing, and leveraging customer data to give your organization a competitive edge.
- Get ahead on AI: Learn about the latest techniques for developing predictive models, personalizing marketing campaigns, and automating processes.
- Communicate data insights: Get tips on how to effectively communicate complex data to stakeholders through compelling visualizations and storytelling.
Learn From Experts
Hear from marketing analytics trailblazers and data innovators who are at the forefront of current and emerging trends. As they share their expertise and case studies for success, you’ll be inspired to think more strategically and empowered to drive growth for your business.
And at MADS, you won’t just hear from the speakers on stage – you’ll have opportunities to connect with them one-on-one and get your questions answered.
Find Your People
Who will you meet when you attend MADS? Fellow measurement mavens. Peers who share your passion for data. A community eager to collaborate on new approaches to common challenges.
With plenty of opportunities to connect during conference days and in the fun setting of evening events, MADS is the perfect place to network with like-minded professionals, share ideas, discuss lessons learned, and become part of a vibrant community.
MADS 2024 will be co-located with Content Marketing World, creating an end-to-end marketing event and hub for collaboration, partnerships, and growth.