Program Overview
The MADS conference program is jam-packed with expert advice and fresh ideas to help you dissect the driving forces behind our evolving analytics landscape, guide data-driven decisions, and learn new ways to prove marketing ROI.
We unlocked recordings from five of the most popular 2023 sessions to give you a sample of what’s in store at MADS. Watch here.
The MADS conference program will help you:
- Improve marketing ROI: Uncover new tools to measure, optimize, and demonstrate the impact of marketing efforts on business outcomes.
- Understand customer behavior: Find advanced methods for collecting, analyzing, and leveraging customer data to give your organization a competitive edge.
- Get ahead on AI: Learn about the latest techniques for developing predictive models, personalizing marketing campaigns, and automating processes.
- Communicate data insights: Get tips on how to effectively communicate complex data to stakeholders through compelling visualizations and storytelling.
MADS Advisory Board
SCOTT
BREITENOTHER
Chief Data Officer, Velir & Brooklyn Data
Chief Data Officer, Velir & Brooklyn Data
MICHELLE BALLEN
Head of Analytics, Future
JIM STERNE
Target Marketing of Santa Barbara
Target Marketing of Santa Barbara