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Program Overview

The MADS conference program is jam-packed with expert advice and fresh ideas to help you dissect the driving forces behind our evolving analytics landscape, guide data-driven decisions, and learn new ways to prove marketing ROI.

We’re hard at work developing the 2024 agenda and we’ll have it posted in June. Interested in learning more about the sessions and speakers you’ll find at MADS? Browse the 2023 program here.

We unlocked recordings from five of the most popular 2023 sessions to give you a sample of what’s in store at MADS. Watch here.

 The MADS conference program will help you:

  • Improve marketing ROI: Uncover new tools to measure, optimize, and demonstrate the impact of marketing efforts on business outcomes.
  • Understand customer behavior: Find advanced methods for collecting, analyzing, and leveraging customer data to give your organization a competitive edge.
  • Get ahead on AI: Learn about the latest techniques for developing predictive models, personalizing marketing campaigns, and automating processes.
  • Communicate data insights: Get tips on how to effectively communicate complex data to stakeholders through compelling visualizations and storytelling.

MADS Advisory Board

SCOTT BREITENOTHER
Chief Data Officer, Velir & Brooklyn Data

MICHELLE BALLEN

Head of Analytics, Future

JIM STERNE
Target Marketing of Santa Barbara